Value Proposition for Members
The ng Connect Program ecosystem brings together a wide range of companies, collaborating on everything from research to sales and marketing.
Primary Research
The ng Connect Program’s primary research projects generate insights into a wide range of relevant topics, including:
- What consumers want and how much they’re willing to pay for specific services and applications
- Forecasted total available markets for specific products and services such as Multiscreen Video services
- Implications of the 4G wireless evolution
- Enabling the Connected Home
Members share resources and funding for research projects that benefit either all ng Connect Program members, or a subset of members.
Solution Concept Development
This component streamlines Solution Concept development of applications, services and devices that can then be tested by consumers and demonstrated to potential customers.
Resources available to ng Connect Program members include:
- Mechanisms for developing or sharing product requirements to enable pre-integrated solutions
- State-of-the-art Solution Concept lab facilities
- A Solution Concept software development team with a broad range of software development skills
- Program management resources
- An end-to-end Service Provider network line-up, including fixed and wireless networks, for assessing end-to-end solution requirements
- Facilities for demonstrations to target customers, the media and others
Integration and Validation
This component reduces time to market and lowers deployment costs by providing members with state-of-the-art facilities for jointly integrating and validating devices and services over real-world network and service deployment scenarios.
The lab includes:
- Wireline and wireless network equipment line-ups
- Complete video and multi-media content head-end
- Client and end-point device testing facilities
- OSS and BSS systems for testing
Customer Showcase
Demonstrating innovative and profitable services is critical to seizing market leadership and customer mindshare. ng Connect Program members have access to software development and engineering support services in world-class customer demonstration and briefing centers where they can present to customers:
- The ng Connect Program vision and mission
- Solution demonstrations
- End-to-end solutions
- Specific products and services
University Innovations
A key goal of the ng Connect Program is to stimulate innovation. One way we do this is by working with universities that are exploring the evolving needs of consumers and developing innovative applications and service scenarios.
Focusing on “millennials” and “baby boomers” demographics, the universities are generating service concepts, demo and prototypes and primary research data in application areas including:
- Augmented reality
- Gaming
- Entertainment
- Advertising
- Sports
- Collaboration
- Remote education
- User-generated content
Sales and Marketing
The ng Connect Program brings a strong collective voice to the market, allowing members to benefit from a level of sales and marketing visibility and reach they could not achieve on their own.
Multi-member solutions can be supported by the joint development of:
- Sales and marketing tools and collateral
- An ng Connect Program presence at trade shows, executive conferences, and marketing events
- Technical and business consulting services
- Marketing and sales training
- PR road shows and analyst briefings
- Lead generation programs and processes
- Bid and RFx support
- A sales engagement process
- Market development planning
