The digital universe expands relentlessly, and consumers want it all.
They want services and applications that seamlessly span wireless and wired networks, that work across all of their connected devices, and that they can access everywhere, anytime. They’re willing to pay for these innovative social, entertainment and business applications—but only if they’re easy to use and offer a high quality of service.
Here are scenarios of two future connected consumers—Zoe and Ethan.
How Zoe Connects in 2010
Zoe’s Profile: 21-year-old college student, environmental activist, and avid music and sports fan
Her Morning
- On the bus to school, she connects with friends via video messaging, then watches a streamed live TV show.
- She sees a poster, and through a location search learns about a student rally this evening. She invites her social network to the rally.
Her Afternoon
- She buys a coat online, using her avatar to try on various styles and get opinions from friends and from her father—who authorizes the purchase.
Her Evening
- She sends live coverage and commentary from the rally out to her social network and to her college’s news website.
How Ethan Connects in 2015
Ethan’s Profile: 51-year-old energy industry consultant, travels frequently, family and health are priorities
His Morning
- From his hotel, he accesses his photos, schedule, and visual contacts, then has a “virtual reality” session with his tennis trainer back in Chicago.
His Afternoon
- A network monitoring system alerts him to a systems failure.
- At the customer’s site, he accesses 3D schematics while video conferencing with an expert in Germany using real-time translation software.
His Evening
- He watches his son’s soccer game online, choosing the best camera angle.
