This Service Concept features a network-connected table which provides advertisements and media in a variety of retail and hospitality environments, enticing customers to “try before you buy” to encourage purchases. The showcase demo includes the ability for a user to play the Suzuki Kizashi™ Ring of Fire racing game using a smartphone as a controller. Potential advertising opportunities can be integrated into the service, as shown with a featured Suzuki advertisement. A boat racing competition and Bit-101’s Falling Balls game are also available with the option to simulate the purchase of the game allowing users to take the game on the road via their mobile phone.
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