This Service Concept demonstrates a revenue generating opportunity for service providers to utilize their current network infrastructure to host new, creative, and innovative advertisement campaigns, allowing end users to interact with advertisements and to pull advertisements at their own choosing. Utilizing Augmented Reality, this Service Concept connects the real world with the digital world, allowing the end-user to instantly access digital content associated with an object (movie poster, DVD cover, etc) viewed through the device camera or while viewing an ad with their mobile device.
